Discover our step-by-step analytics methodology
Our analytics process starts with understanding your unique advertising objectives so we can accurately track performance. We map your campaign journey, collect the right data, and use advanced techniques to interpret every detail. No confusing jargon—just concise, actionable analytics aligned to your needs. We follow responsible data practices and transparent reporting throughout all steps.
Targeted focus
Each solution is matched to your campaign’s goals.
Data security
All campaign insights are handled confidentially.
Actionable clarity
Reports highlight real improvement areas.
Meet our analytics team
Our experts combine market knowledge and technical skill for trusted results.
Ella Grant
Analytics Lead
Focus
Advertising metrics
Core skills
Ella draws on ten years’ industry experience to deliver actionable analytics for clients.
Robert Singh
Data Strategist
Focus
Market segmentation
Core skills
Robert curates data insights that highlight advertising opportunities for Australian brands.
Leah Park
Insights Manager
Focus
Audience behaviour
Core skills
Leah makes sense of complex data, helping clients find practical solutions.
Craig Smith
Media Analyst
Focus
Channel analytics
Core skills
Craig specialises in cross-platform analysis, ensuring campaigns are always measured accurately.
Our advertising analysis process steps
Each campaign is evaluated using a tested sequence. We identify your goals, gather relevant data, perform analysis, share actionable insights, and enable ongoing optimisation. This approach ensures clarity and continuous improvement from start to finish.
Clarify campaign goals and expectations
Collect performance data from market sources
Analyse results and compare with benchmarks
Report findings and practical improvements
Support ongoing campaign adjustments
How analytics services differ
| Features | Standard Analysis | Advanced Review | Comprehensive Suite |
|---|---|---|---|
| Custom reporting frequency | Monthly | Biweekly | Weekly |
| Multiple channel coverage | Digital | Digital & Print | All Channels |
| Actionable improvement feedback | Summary | Detailed | In-Depth |
| Market benchmarking insights | Included | Enhanced | Comprehensive |